“Employer of Choice” is a marketing strategy that addresses business-wise efforts to become an attractive employer. Modern employee wishes to work with employers, who cares, appreciates and motivates them while providing a working environment which work as a driving force of employee’s attraction.
Employees are increasingly demanding for employers who are loyal, visible as well as accessible. Hence companies who are recognized as employer of choice exhibit high employee attraction as well as higher employee productivity.
In a tight labor market earning recognition and loyalty is beneficial and tricky which requires sound human resource management strategies associated with the business objectives. Succession of the concept of “employer of choice” has originated various award programs. Many of these awards concentrate on target groups, for example the best work place for woman etc.
